I'm all for this. It's the fan's money the billionaire owners
and millionaire players are quabbling about, and destroying
the NBA season; the fans should boycott the NBA, and hit the
owners and players where it hurts... Occupy NBA!
NBA Fans Begin Boycott Movement
Nov 03, 2011 2:22 PM EDT
As the NBA lockout continues, the blowback from fans has become a bigger issue on social media platforms such as Twitter.
Many NBA fans have talked about how they will send a message of their displeasure by not renewing their subscription to NBA League Pass.
Howard Beck of the New York Times has re-Tweeted several such edicts.
A re-imagined version of the NBA logo has also began to appear. The 'Logo' is holding a bag of money with the word 'BOYCOTT' written across the top. This logo first began appearing on October 24th on the blog IGoHardNow.com.
Ratings for Game 1 of the 2011 NBA Finals were up three percent from the previous year and up 15 percent over Game 1 of the 2006 NBA Finals, which also featured the Heat and Mavericks.
For the 10-11 regular season, games on ABC were up 38% from the previous season. TNT saw a gain of 42% and ESPN had a gain of 28% from 09-10.
This image, created by Mike Brenkus (@cre8ive_juice) has appeared as the avatar of several Twitter accounts of NBA fans:
As the NBA continues its slow, apparent death march toward a complete cancellation of the 2011-12 regular season, the fans have suffered the most. Sure, the players and owners are losing the potentialto make billions of dollars, but it’s the fans who are losing big.
The two sides of the labor negotiations are basically bickering over thefan’s money. The fans are funding this entire debacle. No matter what the basketball related income split ends up being, this is all about who gets their dirty paws on as much fan money as possible. As a fan, all we want to do is spend that money and enjoy a product that gives us an escape from our meaningless drone-like lives.
Don’t the fans really hold the keys to these negotiations? Without the current volume of the NBA fan money, does 57 percent, 53 percent or 47 percent really matter that much?
What I GO HARD NOW proposes: NBA fans should start boycotting every corporate sponsor associated with the NBA.
It’s fair to assume that ticket sales and TV ratings will take a hit once the lockout ends, so that’s not really part of this boycott. This is hitting thesponsors that the NBA (and players) depends on so much for revenue right now. If you have done recent business with the NBA, we want to tell you that was not money well spent because you are doing business with a bunch of jerks. As consumers, we want you (the companies) to threaten to end partnerships if this doesn’t end.
If you want to stop the lockout, start taking away the money the owners and players want to split.
Here are some ideas of things you can boycott:
• NBA corporate sponsors – These include companies/brands like Kia, Haier, State Farm, Dial soaps (particularly their deodorants), Taco Bell, McDonalds, Sprite (and the Coke family of products), T-Mobile and Bacardi.
• Companies that sponsor NBA players – Nike, Reebok and Adidas are the big ones here. But seriously, anything that has an NBA player’s face, don’t buy it.
• Companies owned by NBA owners – This is a no brainer. Don’t shop with these guys. Don't take a cruise on Carnival or get your loan through Quicken.
I GO HARD NOW is compiling a list of companiesthat you shouldn’t be doing business with so stay tuned. We will be updating this list as suggestions/names of companies come in.
If you have additions to the list, email us at [Only registered and activated users can see links. ] and we will get it added.
Another important part of this is emailing us with your stories of actually following through with the boycott and why you are doing it. We will post these messages on the blog and hopefully this will get people’s attention.
In addition, use the hashtag #BoycottNBA on twitter and request a Boycott NBA twitter icon from us (just drop us an email at [Only registered and activated users can see links. ].
Regardless of everything we have stated here: we know this is difficult. These are giant, mufti-national companies that have spent billions upon billions of dollars to get people to be loyal to their product. We are asking that you walk away from that loyalty until this insanity ends.
The monetary impact of this boycott will most likely not be noticeable, but there is an off chance that this could catch on and really make a difference. Try it. Write to us. Make your voice heard.
Why? Because anything the fans can do is better than the hell we are currently being put through."