They hustle 100% of the time when they're out on the court. I reckon most superstars do this.
I watched Melo last night standing right next to an opposing player at half court, he takes off and Melo is jogging behind him. NO EFFORT. I watched STAT not even jump for a rebound late in the game and the other team scores, thwarting an attempted comeback. NO EFFORT.
What separates superstars from the rest is talent. ALONG WITH DRIVE, INTENSITY AND EFFORT. Although Melo and STAT have talent, they are severely lacking in the other things.
They're playing the game SOFT...