Let's remember that Lin's jersey was among the top selling jerseys in the NBA last year after he busted out. Also let's consider how much Jeremy Lin stood to gain by staying in the world's largest market. Somehow I don't see the same types of corporations coming after him for marketing opps playing in Houston as I would if he were doing it in NYC. I'm pretty sure Kobe Bryant wouldn't be earning the same dollars he's earning on his Nike sneaker deal if he were playing in Charlotte for instance. All throughout the Lebron chase, all we kept hearing about was the added $40M dollar deal that Nike was prepared to invest if he ended up in NYC that summer, & that's not even counting any of the jersey & ticket sales that he would have generated.
So in terms of dollars on paper, Lin may have signed himself a more lucrative deal, but in the long run I think he loses out over what he would have gained if he'd signed the original offer sheet & the Knicks matched like they were planning on doing. & I think the Knicks lose out on the marketing opportunities that Linsanity afforded them all last season. The Knicks were the hottest topic in the game & their games became must see television with Linsanity. Now both sides lose out. It's a shame it had to come to this.