I totally agree with you. I can't stand him he is way too smug. What's that "Wade" band aid business all about? Everybody knows his name. In their championship series against the Mavs he was good, though. Still, refs had to help a lot as well. I think that Batman and Robin stuff was way easier to handle in terms of marketing than a German seven footer. Now maybe we should really go after him. It most certainly doesn't hurt that he is David Stern's pet player.