So it appears that Jeremy is attempting to claim rights to the phrase 'Linsanity'
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Seriously? After 12 or so good performances? Should he not be focussing on evolving as a player and making his game more complete? Hopefully his streak of good performances hasn't got to his head though I wouldn't bet against it.New York Knicks basketball player Jeremy Lin has filed to trademark the term "Linsanity", used to characterize his rapid rise to NBA stardom.
Mr Lin's filings indicates the trademark will be used for a slew of sporting good, sports wear and other merchandise.
...a lawyer that represents Mr Lin told Bloomberg news agency: "We're prepared to enforce his intellectual property rights,"
He seemed a bit more down to earth than that.
IT'S ONLY BEEN 12 GAMES.
I guess he's figured out he can cash into the 1.5 billion strong Chinese market.