One could argue it is a coach's fiduciary responsibility to use the assets (players) in a manner equivalent to their contract. They are the highest paid for a reason, and to have a coach that can't utilize them as a result of his approach is counterintuitive.
I think we all believed that Mike the offensive genius would incorporate a game plan structured around Melo because he's our best offensive player. And its safe to say we haven't witnessed that yet. Even in wins. At least not consistently.