The Memphis Grizzlies have once again made history when the team launched its new team logo and colors to fans across the world on Monday, May 24 on Tipping-off the new era of Memphis Grizzlies basketball, the launch will continue on June 17 when the Grizzlies unveil the new team uniforms for the 2004-05 season, a re-vamped team website and a re-designed team store featuring new Grizzlies merchandise at a public event.

"Today, we are proud to show our fans the first stage of a new era of Grizzlies basketball by launching our new primary logo," said Grizzlies President of Basketball Operations Jerry West. "The new logo is a simple, timeless design that will symbolize winning, tradition and the future of Grizzlies basketball. This logo is unique to Memphis, marrying the tradition of basketball with the history of the city to create a logo that the team, organization and the fans will embrace."

The new Grizzlies logo represents strength, power and courage. Character, tenacity and fearlessness. The Grizzly symbolizes Memphis basketball at its grittiest, at its toughest, at its best. It symbolizes Grizzlies players and the fierce passion they bring to the court every night. It symbolizes incredible leadership and their commitment to winning and class. It symbolizes the maturity of an organization that will settle for nothing less than the ultimate - success.

"I love our new logo," said West. "I love the eyes on the bear. The eyes are focused, determined and powerful. This is what this logo and our team represents…power, determination and a focus towards winning."

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