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In addressing reporters Thursday, Kupchak said the team intends to do whatever it can to keep Bryant. Having opted out of his current contract, Bryant could sign a seven-year deal worth around $140 million with the Lakers.

O'Neal canceled his scheduled exit interview Friday, apparently upset at remarks made by Kupchak, who left the door open to trading the star center if he demanded it while saying Bryant would never be traded.

ESPN.com's Marc Stein has learned that the Lakers' big man, who can opt out of his contract after next season, has demanded a trade.